Content Strategy
Content Strategy
CONTENT STRATEGY
A content strategy should outline the goals you wish to achieve, what it intends to do and how this differs by channel. It should define how you approach content creation and clearly identify who the target audience is. Most importantly it should ensure the content you are creating is delivering the intended outcome or response with the audience.
As part of your broader marketing strategy, a well-defined content strategy will ensure you approach communications with your audience in a consistent and appropriate way.
How can I help?
To help you identify what you want to communicate with your audience and what outcomes you are hoping to achieve to deliver the best results for your business
Give insights into the types of best performing content by channel
Planing and development of editorial content calendars / schedules for varying audiences covering a broad spectrum of marketing messages to increase brand reach and awareness
Developing content programs aimed at driving conversion and providing customers with inspiration
Identifying efficiencies in the distribution of content across the business
Carrying out competitor analysis to ensure content is in line or ahead of the competitive set
Identifying ways to measure the success of your content via conversion, sales and engagement
Employee Advocacy Program
"Brands should not miss the opportunity to tap into one of the greatest marketing assets that they have - their employees.
The exposure, reach and authenticity that comes from content shared by your staff on their social channels is something that should not be underestimated."
Employee Advocacy Program
"Brands should not miss the opportunity to tap into one of the greatest marketing assets that they have - their employees.
The exposure, reach and authenticity that comes from content shared by your staff on their social channels is something that should not be underestimated."
Employee advocacy program
An Employee Advocacy Program is about empowering your employees to support the business through their existing networks.
How can I help?
Develop an advocacy program for your business to reach new audiences and increase engagement (content shared by employees receives 8x the engagement of content on branded channels)
Provide insights on global brands' programs and best practise
Identify key talent / brand ambassadors for your brand to implement the program allowing you to activate your brand's most loyal supporters
Recommendations on the best solution or tools for your brand to implement the program
Develop guidelines, policies, training guides and establish KPIs for the program to measure its success
Monitor and provide guidance on optimising program performance
Social Media
"customers' expectations of how a business communicates with them have shifted. you must have a solid digital strategy in place identifying how you plan on establishing and maintaining your digital footprint to stay relevant as a brand."
Social Media
"customers' expectations of how a business communicates with them have shifted. you must have a solid digital strategy in place identifying how you plan on establishing and maintaining your digital footprint to stay relevant as a brand."
social media
How can I help?
Developing the business strategy for the day-to-day operation of social media channels
Insights and recommendations around social advertising (paid Instagram / Facebook ads)
Completing a review of existing platforms to understand performance, opportunities and issues and identifying opportunities for launching new channels
Developing content plans for all channels; implementing a programming approach to content based on analysis of customer engagement and market insights
Acquisition strategies for growing audiences across all channels
Developing response processes and policies, training staff
Email Marketing
"whilst the world of digital marketing can feel like a daunting place to play, with a clear set of objectives and a plan for delivering these established, it is an easy and effective way for you to communicate to your customers."
Email Marketing
"whilst the world of digital marketing can feel like a daunting place to play, with a clear set of objectives and a plan for delivering these established, it is an easy and effective way for you to communicate to your customers."
email marketing
How can I help?
Analysing performance of campaigns, providing insights into databases and outlining ways to optimise the content and improve performance
Developing eCRM content calendars and providing guidance on the production of content for email programs
Email acquisition strategies
Procurement and transition processes for migrating to new platforms, identifying business requirements and system platforms
Influencer Program
"the content your brand creates can either attract a new audience or retain your existing base and should be developed to achieve certain objectives as part of your broader marketing strategy."
Influencer Program
"the content your brand creates can either attract a new audience or retain your existing base and should be developed to achieve certain objectives as part of your broader marketing strategy."
influencer strategy
How can I help?
Identifying opportunities for engaging with influencers as a content source or collaborative partner within your marketing program
Recommendations for suitable talent to align with
Developing a long-term plan for how your brand should partner with talent
Tapping into existing relationships with key Australian influencers
General / Admin
"Through the development of a successful content strategy, you can ensure the content you are developing is reaching the right audience, delivering on your objectives and driving engagement and conversion"
General / Admin
"Through the development of a successful content strategy, you can ensure the content you are developing is reaching the right audience, delivering on your objectives and driving engagement and conversion"
general / digital admin
How can I help?
Digital landscape audits / competitive analysis
Project management of site refresh projects (design and navigation updates)
Managing changes to content management systems and scoping template requirements
Supplier management including: onsite design teams, merchandising off-shore teams, digital agencies, designers and developers